Continuing our discussion of the best season for fundraising…how else (besides calendar year or fiscal year) can you determine what your best fundraising season is?
Does your work peak at any particular time of year? If you run an after school program, you’re probably ramping up in July and August, and could do a significant amount of fundraising with a “back to school” theme. If your organization provides a flu vaccine clinic, you’ll want to do your fundraising in the early fall, to make sure you’re well-enough funded to carry you through the vaccination season.
Next,
Continuing our discussion of the best season for fundraising…how else (besides calendar year or fiscal year) can you determine what your best fundraising season is?
Does your work peak at any particular time of year? If you run an after school program, you’re probably ramping up in July and August, and could do a significant amount of fundraising with a “back to school” theme. If your organization provides a flu vaccine clinic, you’ll want to do your fundraising in the early fall, to make sure you’re well-enough funded to carry you through the vaccination season.
Next, look at your fiscal calendar alongside your work cycle calendar. Hopefully there’s a close match. If they don’t match, and you can’t get them to match, you might want to look at running two fundraising seasons. Don’t do two mega pushes, rather two medium-sized ones.
Our discussion continues in the next post, where we’ll look at the season of your target donors/prospects.
Hopefully there’s a close match. If they don’t match, and you can’t get them to match, you might want to look at running two fundraising seasons. Don’t do two mega pushes, rather two medium-sized ones.
Our discussion continues in the next post, where we’ll look at the season of your target donors/prospects.
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